When each employee has an account, it's easy to track who is making changes, who is working on what projects, and how teams are working together. The head of marketing might need admin access to an analytics platform, but a sales person definitely doesn't. With potentially hundreds of employees all needing to access your product, enterprise customers want to be able to designate and manage roles. Enterprise customers want to have everything within their system secured, which means providing a sign up that works with enterprise login requirements. Login is also incredibly important for enterprise customers, for a number of reasons. If they want, they can also change privacy settings, update personal information, and delete their projects and profile, leaving no question about what is hanging around in your product.įor your users: Accounts help put users in the driver's seat for their data.įor your company: Letting users see and control their data builds trust with users, which helps foster transparency about what information is stored by a company (especially when nobody reads terms and conditions). Otherwise, users might be wondering what happened to the email address they used to make an in-app purchase. They can simply go into their settings, change their email, check and unsubscribe from promotions. So when a user gets, for example, a promotional email, they know where it came from. When a user can see the information they've given you in their user profile, they understand what you're using to connect with them. Security and accountability User AccountsĮnabling a user to create an account and log in, is equipping them with security for and control over their information. This profile probably contains all the information the user inputs, and can also be a home for any other data that a company chooses to attach to that profile (type of device, for example). For companies this means that user data can be linked to an individual profile.For users this frequently means that they can see their own profile and information, change that information, and keep track of what are the identifiers on their account (profile picture, username, etc.).This means that users are uniquely identifiable within your product. This means that there is only a certain group of users who are allowed access your product, although login doesn't have to mean that your product is 'exclusive.' For example, anyone may be able to sign up for a gaming app, but only paying customers for an analytics software. Login requires a signup for your product.Whether you're using a username and password or a complex multi-factor setup, the core principles of login remain the same: Rather, it's an overview of why you should have users create accounts, why login is mutually beneficial, and the very few exceptions where this isn't the case. This isn't an exhaustive list of every reason why you should ask users to log in. From security to enterprise concerns to customer support, the power that login has to better your product is something you should seriously consider as you build and grow your business. Sometimes, worries about maintaining secure logins make asking for signups seem like more trouble than not asking users to sign up at all.Īs experts on signup and login, we've thought of - and encountered - use case after use case, and find that asking users to log in almost always offers benefits to both the business and the user. Some people are worried about the friction it causes, or if it's necessary for their product. However, asking users to sign up for your product isn't always an easy decision to make. Most of the time on the Auth0 blog, we talk about logging in and signing up as though it's obvious that everyone will do it.
0 Comments
Leave a Reply. |